© 2024 All rights reserved
August / September 2024 | Busy summer!
Despite peak holiday season, Viking PR continued spreading the word for its clients which resulted in some excellent media coverage across national, regional and trade press. Here just a handful of examples:
If you are looking to raise your PR game, we would be delighted to have a chat!
July 2024 | General Election coverage
The General Election took place on 4th July and presented an opportunity for Viking PR to position its property clients as thought leaders. Working closely with each company spokesperson, Viking PR created statements on how the election result will impact on the property market and then pitched each statement to key media contacts.
This resulted in coverage for our clients in key publications such as MoneyWeek and Country Life as well as leading industry titles such as PrimeResi, Property Industry Eye and Estate Agent Today to name but a few.
June 2024 | Chestertons Polo in the Park
Estate agency Chestertons organised its fantastic annual Chestertons Polo in the Park event which took place at the prestigious Hurlingham Club in Fulham. Over the course of three days, the spectacle saw thousands of visitors who enjoyed a day of polo matches, onsite pop-up shops as well as food and beverages.
As every year, Viking PR hosted a table of journalists in the event’s VIP area. It was an absolute pleasure to spend quality time with well-respected writers from titles such as The Times, Evening Standard and Fabric magazine.
May 2024 | Abode2 magazine event
More networking in May as Viking PR attended the exclusive Abode2 Champagne Reception at Mall Galleries in London. A fantastic event and a great opportunity to make valuable connections for our clients.
Learn more about the event here.
April 2024 | Spring Market in full swing
Spring has a reputation for being one of the busiest times of year for the property sector and the media continued to feature regular updates about the property markets.
March and April have therefore been particularly fruitful months for my clients as Viking PR ensured that their commentary and projects featured in titles such as The Sunday Times, Financial Times, Centurion Magazine (AMEX), Daily Telegraph, Evening Standard, Country Life, Metro and many more.
Looking to improve your Public Relations strategy? Click here
February / March 2024 | More press coverage for Viking PR’s clients
Viking PR works hard to achieve the best possible exposure for our clients. It’s great to see a continuous stream of press coverage that positions our clients as thought leaders and raises awareness of their projects and services.
February and March were no exception with Ombria in the Algarve featuring in Country Life International, whilst Viking PR’s other clients such as Recoco Property Search and estate agency Chestertons featured in national and regional titles including The Times, Daily Telegraph, City AM, Evening Standard to name just a few.
January 2024 | Viking PR attends Zoopla event
2024 kicked off with plenty of networking opportunities including a seminar on the property sales market hosted by Zoopla and Viking PR’s client, London estate agency Chestertons.
A very informative event with speeches and Q&A session by Carol Lewis, property editor of The Times and Sunday Times, Richard Donnell who heads up the Research team at Zoopla, Henry Knight of mortgage broker Springtide Capital and Matt Thompson, head of sales at Chestertons.
December 2023 | Client meeting in Bath
It’s always a delight to meet with my clients and discuss the PR campaign for their business. This month, I caught up with the lovely team at buying agency Recoco Property Search to talk about PR but also to celebrate the festive season.
October / November 2023 | Caught in the act!
I had the privilege of organising, managing and attending a press trip with the Evening Standard to my client Ombria – a stunning project in the Algarve.
Very productive trip that allowed the journalist to learn more about the properties being built and the lifestyle on offer.
The result, a glorious write-up: Evening Standard
September 2023 | PR campaign boosts sales for clients
The power of PR and journalism! Two of our clients recently finalised property sales in excess of £3.5mn after the buyers read about our clients in two separate articles. This media coverage was a direct result of Viking PR’s ongoing efforts to position the clients as thought leaders and raise awareness of their projects / services.
Are you looking for PR support?
Viking PR specialises in creating bespoke property PR campaigns for developers, estate agents, architects, PropTech firms, property finance businesses and other property related organisations. Get in touch here
July / August 2023 | Busy summer
It has been an incredibly busy summer for our clients and Viking PR’s diary was no exception with André attending numerous property networking events and meetings across Manchester, London and Dorset to name but a few.
Key highlight: our long-standing client Chestertons was interviewed by a leading European news channel to share their views on the London property market. Great exposure to reach Chestertons’ European target demographics.
May/June 2023 | Viking PR client sees 25% increase in media coverage
We are passionate about generating the best possible results for our property clients. One of our UK property clients has had the objective of having their name featured in the press more frequently and regularly to also drive traffic to their website. Thanks to an ongoing Property PR campaign, Viking PR has been able to grow the client’s media presence considerably and position the company and its senior team as thought leaders. As a result, the client has most recently seen a 25% increase in media coverage when comparing May of this year to May 2022. Coverage highlights included Sky News online, The Telegraph, The Guardian, City AM, Evening Standard and South China Morning Post.
Looking to raise awareness of your property business?
April 2023 | Viking PR attends Deirdre Dyson launch event
It was an absolute honour to be invited to the launch event of Deirdre Dyson’s latest collection of luxury, beautifully crafted rugs. If you haven’t yet discovered the new range, visit www.deirdredyson.com
March 2023 | Viking PR appointed by leading buying agency
Exciting news as Viking PR has been appointed to implement and manage the PR strategy for Recoco Property Search – a leading buying agency established in 1999 by industry veteran Nigel Bishop.
Nigel and his team cover an array of property markets including Devon, Somerset, Dorset, Bath, Bristol, The Cotswolds, Cornwall, Surrey and more. Already, Viking PR’s campaign secured coverage in publications such as:
January 2023 | Press Trip to Portugal
Viking PR was delighted to co-host a press trip to Portugal to showcase the properties at Ombria Resort in the Algarve. We were able to secure attendance from journalists from national and regional UK publications who went on to write positive articles about why the Algarve region presents an appealing investment destination.
Some articles can be viewed here:
December 2022 | Client featured on German TV
It was exciting to meet with the crew of German TV channel ARD this month, who then carried out an interview with my client Chestertons. The report on London’s property market was broadcast to millions of viewers – excellent, international exposure for our client.
The full report can be viewed here. The segment on the property market starts at around 29 minutes and 25 seconds.
October 2022 | Viking PR nominated at industry awards
Viking PR is delighted to announce that its work has been recognised at the Property Press Awards 2022. Founder André Kappelhoff made it to Finalist level in the category ‘PR Professional of the Year’, whilst Viking PR’s client campaigns have led to another Finalist spot in the category ‘PR Agency of the Year’.
Now in its twelfth year, the Property Press Awards celebrate the work of professionals across the property media, social and communications sectors.
September 2022 | Net zero development in high demand
Since July, Viking PR has been carrying out the property PR campaign for Whetstone Green Apartments. The net zero development in London’s Whetstone impresses with its Grade A EPC rating and abundance of clever tech solutions. To date, the PR campaign resulted in numerous press coverage for Whetstone Green Apartments and its developer; MKM Developments. Here some of the recent articles:
June/July 2022 | Ongoing coverage for Portuguese property client
We are still thrilled to be representing Ombria Resort – the leading sustainable resort in Portugal’s Algarve. Since starting the PR campaign in March of this year, and following a site visit, Ombria has already been featured in a number of leading publications. See some examples below.
Going forward, we are looking forward to organising press trips and carrying out additional PR activity that will raise further awareness of this fantastic resort, its lifestyle as well as investment offerings.
May 2022 | Successful PR campaign for Chestertons
Viking PR’s ongoing PR campaign for London estate agency Chestertons continues to result in high volumes of media coverage each month. The agency’s spokesperson(s) are featured regularly in the press, helping to maintain Chestertons’ reputation as a thought leader for the sales and lettings market. Some of the latest coverage includes:
March 2022 | Ombria Resort appoints Viking PR
Ombria Resort, the leading sustainable lifestyle and investment destination in the heart of Portugal’s Algarve, has appointed Viking PR to support its media campaign. The project offers a wide selection of apartments and villas which, due to the resort’s location, qualify for the Golden Visa. Buyers will also benefit from an array of onsite amenities, surrounded by the Algarve’s natural beauty. To find out more see www.ombria.com
January 2022 | Client project almost sold out following PR campaign
Always great to hear about client success! We are so pleased to announce that Broadwater House, a boutique off-plan development in Tunbridge Wells, is now almost sold out. Since planning permission was granted, Viking PR has been spinning the PR drum for the project, generating extensive media coverage in the national and regional press. As part of the PR campaign, Broadwater House was shortlisted at the British Homes Awards and secured an award win at the UK Property Awards.
Click here to view case study details.
December 2021 | Viking PR attends Abode2 Property & Art event
Viking PR’s André Kappelhoff (r) was delighted to join the Property, Art and Design champagne reception at Mayfair’s Gallerie Bartoux on 2 December. The event was organised by luxury property magazine Abode2, award-winning developer Reward Properties and leading international law firm MATLAW.
To read all about the event or discover the latest UK and overseas property news, visit Abode2.
November 2021 | Viking PR signs PropTech client
We are thrilled to have recently been chosen as the official PR representative for Virtual Viewing Ltd – a PropTech agency that specialises in Building Information Modelling (BIM), CGI imagery and other app-based solutions for the property / construction sector. Already, our PR campaign has led to numerous pieces of media coverage (see below) whilst also growing Virtual Viewing’s social media exposure; with an emphasis on LinkedIn.
Coverage examples:
October 2021 | Viking PR shortlisted for industry award
We are excited to announce that Viking PR has been shortlisted for an award at The Negotiator Awards 2021 in the category ‘Supplier of the Year: Products & Services (Marketing)’. The winner will be announced in November 2021.
Established in 2008, The Negotiator Awards is the UK’s leading awards programme for estate and letting agents and the residential property industry, including service providers such as Viking PR.
September 2021 | French property market remains ‘hot’ for UK buyers
August has been an extremely busy and fruitful month; particularly for our French estate agency client Sextant Properties. Viking PR secured media coverage across consumer and national publications including the Financial Times and The Times, which contributed to a spike in website traffic and buyer enquiries for our client.
Links below (subscriptions required)
July/August 2021 | Viking PR joins judging panel
We are delighted to announce that Viking PR’s founder, André Kappelhoff, will be joining the judging panel again at this year’s Property Press Awards.
The best of luck to all entries!
June 2021 | Fewer sellers willing to drop asking prices
London’s property market witnessed a 19.4% decrease in the number of sellers willing to drop their asking prices, according to our client – estate agency Chestertons. The uplift in sellers’ confidence echoes Halifax’s latest House Price Index, which revealed that the average property price in London is now 3.1% higher than a year ago.
Read the full story via City AM here.
May 2021 | Overseas property news
During these challenging times; and with travel restrictions still in place; it’s particularly rewarding to secure national media coverage for our overseas property clients.
We were delighted to see French estate agency network Sextant Properties featured in various media titles this month including This is Money / Daily Mail. For the latest article, please click here.
April 2021 | Client project selling fast
It’s always exciting to witness the success of my clients’ projects. Viking PR is delighted to hear that there are now only two units left for sale at Clearview Developments’ project in Guildford.
To find out more about this and other client case studies, please click here.
March 2021 | Budget 2021
Yesterday’s Budget Speech by Chancellor Rishi Sunak was a much anticipated event, confirming the Stamp Duty Holiday extension, mortgage news and tax incentives for business investments. Viking PR is thrilled to have secured numerous pieces of national and trade media coverage for our clients Chestertons and Clearview Developments; sharing their views on the Budget.
Looking to strengthen your media campaign? Find out more about our Property PR services here.
February 2021 | Sextant Properties appoints Viking PR
We are delighted to announce that Sextant Properties has appointed Viking PR to strengthen the company’s media relations efforts across the UK. Already, we have secured national coverage in The Times and Times online.
Viking PR’s campaign will also target international media titles to reach Sextant’s target audiences abroad.
Sextant has established itself as one of France’s leading estate agency networks and currently has more than 230 estate agents under its brand.
December 2020 | Latest Client News
Our client, Chestertons, is one of London’s leading estate agencies. Following Viking PR’s ongoing PR efforts, Chestertons is regularly quoted in key publications. Most recent media coverage includes:
October 2020 | Latest Client News
As a property PR consultant, it’s one of our key objectives to boost sales enquiries for our client projects.
It’s been particularly rewarding for Viking PR to see our client MELT Homes featured in The Times, Daily Express, Abode2 and WhatHouse? this month. This has resulted in a number of sales enquiries for our client’s latest project.
August/September 2020 | British Homes Awards 2020
We advised one of our clients to enter this year’s British Homes Awards. Together with our in-house graphic designer, we produced a detailed award entry, which resulted in our client project being named a ‘2020 Finalist’.
To see this year’s shortlist, please click here.
July 2020 | Clients in the News
This month, we were particularly thrilled to have secured an interview opportunity with Grand Designs for one of our clients, who is a specialist property developer with in-house construction arm. The interview boosted our client profile and raised awareness of upcoming projects.
June 2020 | Clients in the News
Another fruitful month! Viking PR secured numerous pieces of trade, consumer and national coverage, which also included an article in The Times.
April/May 2020 | Property Press Awards
We are delighted to announce that Viking PR’s Andre Kappelhoff has been selected as one of the judges for this year’s Property Press Awards. The awards recognise journalistic talent across consumer, trade, broadcast and online media. Good luck to all entries! 🍀
March 2020 | Clients in the News
It’s been an incredibly busy month, resulting in a flood of media coverage for Viking PR’s clients. One of our client’s was particularly thrilled to be featured in City AM and City AM online.
February 2020 | Viking PR in the News
Viking PR’s Andre Kappelhoff was recently featured in the news, where he shared some of his PR and business advice. The articles resulted in a wave of emails and positive feedback from leading industry contacts!
We would like to thank everyone who went out of their way to message us.
January 2020 | January – All about Networking
It’s been a busy January for Viking PR, meeting up with some of our dearest journalist contacts to discuss story angles on behalf of our clients. It was great to catch up with property journalists from The Times, Financial Times, Sunday Times, Telegraph and more.
Photo: The Ned – A Viking PR-approved meeting venue.
If you require property PR support, you may find some of our services to be very much of interest to you.
January 2020 | Happy New Year
Viking PR wishes you a very happy and successful year 2020! Let’s raise our glasses to building more homes; that we so desperately need; and securing more sales for your properties.
Photo: We celebrated the end of 2019 by attending the Christmas gathering of the Financial Times Weekend. It was an honour to have been personally invited.
If you require property PR support, you may find some of our services to be very much of interest to you.
November 2019 | New Client Win
We are delighted to have won the PR contract for one of Surrey’s up and coming boutique property developers. Wasting no time, we had a fantastic day out, visiting the site of one of the client’s latest renovation projects.
Photo: The development is bursting with history and we are thrilled to be raising awareness of the scheme, which will boast a selection of luxurious apartments. Details will be revealed in due course.
To find out more about Viking PR’s property PR experience, please click here.
October 2019 | Keeping Our Fingers On The Pulse
Viking PR regularly meets with some of the UK’s leading journalists to discuss market trends and potential story ideas.
Our latest catch up was with one of our dearest journalist contacts who contributes regular articles about overseas property to the UK’s national and regional press.
Photo: Where did we meet? The Landmark Hotel in London’s Marylebone, of course. A fantastic meeting venue, offering tranquillity in the midst of the city’s hustle and bustle.
© 2024 All rights reserved